Archive for October, 2008

You’ve put hours and hours of time into your craft show. You hope that it will all be worth it.  But make sure you don’t judge your outcome solely on sales at the end of the day. In order to be successful at the show, you must also put some time into planning ways in which you can continue to reach the customers in front of you.  This is how your business will grow in the future.

Read the entire article found in SWAK 101 here.

We want to hear from YOU on the blog!
Blog Question: What ideas have you implemented in order to extend your business beyond the craft fair? What has worked? What has not? What is the best advice you can give someone when they are looking at selling their products?

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Your items are all made. You’ve done your research on how to price these treasures you’ve been working on for so long. Now it’s time to get packed up and go! There are some essential and not-so-essential items that you should remember to take with you on the big day. We’ve compiled a checklist here to help you get ready!

You can read the entire article on suggestions of what to bring to the craft fair as well as making a great 1st impression with your customers! View article here.


Now we’d love to hear from YOU!

What items do you take with you when selling at a craft fair? Did we leave anything off the list that you would suggest? What other tips do you have for making a great first impression? What has been your experience implementing the suggestions mentioned in the article? Tell us on the blog so we can all learn from one another!

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Pricing, pricing, pricing!  “Where should I price my product?” is the never-ending question. Every small business owner has asked it when getting ready for a craft fair. Is the price too high? Too low? From my experience, I can tell you that the bottom line is that your time is money and that there is value in that. So don’t sell yourself short by pricing too low and don’t allow inventory to just sit there by pricing items too high. Here are some ideas on how you can do what you love and reap the benefits of selling at the same time.

In the SWAK 101 section of the site, you can read the article in which I have shared three techniques on how I come up with pricing when getting ready to sell. You can find the article here.

Now we’d love to hear from YOU on the blog! How have you priced your items when selling at a craft fair? What has been a proven strategy that has worked for you? What methods have you used to move your products? We’d love to hear your experiences so we can all learn from eachother!

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You love what you create and you love sharing with others. Has anyone ever approached you and said, “You know, you should really consider making and selling these things!” While the compliment is very flattening, you may think that you enjoy making items yourself but wonder whether selling those items would be a good idea. Is it all worth it? It may or may not be.

Over the next few weeks we’ll help you explore the pros and cons of generating additional income by selling your creations. We’ll share some great tips on how to price your items, how to make an eye-catching display, creating that great first impression with customers, and then how to extend your business beyond the craft show.

You can read the first article in this series by clicking here.

Now that you’ve read our tips, we want to hear from YOU! If you have ever participated in a craft fair, we’d love to hear about your experiences with it! What kind of show was it? What did you sell? What suggestions would you give someone who was considering the possibility of entering into one?

We extend this invitation to our communities at both YouCanMakeThis.com, as well as SWAKembroidery.com! We can all learn from each other!

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