You’ve put hours and hours of time into your craft show. You hope that it will all be worth it. But make sure you don’t judge your outcome solely on sales at the end of the day. In order to be successful at the show, you must also put some time into planning ways in which you can continue to reach the customers in front of you. This is how your business will grow in the future.
Read the entire article found in SWAK 101 here.